Privacy Policy

Effective Date: October 27, 2026

Frilly (“Frilly,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, https://frilly.ca, make a purchase, request a quote, submit an inquiry, or otherwise interact with our business.

We handle personal information in accordance with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA), where applicable.

1. Information We Collect

We may collect the following types of personal information:

Contact Information

  • Name

  • Email address

  • Phone number

  • Billing, delivery, or other relevant addresses

Orders and Inquiries

  • Products purchased or requested

  • Custom cake and dessert preferences

  • Event dates, locations, and requirements

  • Delivery or pickup instructions

  • Messages, special requests, and information voluntarily provided through our contact forms or other communications

Payment Information

When you make a purchase, payment information is collected and processed through Squarespace Payments and its payment-processing partners. Frilly receives transaction information needed to confirm payments, manage orders, issue refunds, and maintain business records.

Website and Technical Information

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Browser and device information

  • Pages visited and interactions with our website

  • Referral sources

  • Cookie identifiers and similar technical data

Advertising Inquiries

If you submit an inquiry through a Google Ads lead form, we may receive the contact details and answers you choose to provide.

2. How We Use Your Information

We collect and use personal information for legitimate business purposes, including:

  • Processing and fulfilling orders

  • Responding to questions and quote requests

  • Designing and preparing custom cakes, desserts, and catering orders

  • Coordinating deliveries, pickups, and event requirements

  • Processing payments and refunds

  • Providing customer support

  • Sending order confirmations and important transaction-related communications

  • Understanding website traffic and improving our services

  • Measuring the effectiveness of advertising campaigns

  • Detecting or preventing fraud and protecting our business

  • Complying with applicable legal, tax, and accounting obligations

We may also use your information to send promotional communications if you have provided the necessary consent or another lawful basis applies.

We limit the collection and use of personal information to purposes that are reasonable and appropriate for our business.

3. Online Payments

Our website is hosted by Squarespace, and we use Squarespace Payments to accept and process online payments.

Squarespace Payments uses third-party service providers, including:

  • Stripe, for payment processing

  • Sift, for fraud monitoring and prevention

These providers may receive and process personal information necessary to complete transactions, verify payments, prevent fraud, and comply with applicable legal requirements.

Their processing activities are also subject to their respective privacy policies:

Payment card information is handled through the payment-processing systems rather than being independently stored by Frilly as complete card details.

4. Google Analytics and Google Ads

We use Google Analytics and Google Ads to understand how visitors interact with our website and to evaluate our advertising campaigns.

These services may collect information such as website interactions, device and browser information, approximate location derived from technical data, and advertising or cookie identifiers.

We may use this information to:

  • Understand visitor activity and website performance

  • Determine how visitors discover Frilly

  • Measure advertising clicks, inquiries, and conversions

  • Improve our website and advertising effectiveness

  • Support advertising features, such as remarketing, if enabled and appropriately disclosed and consented to

Google processes information under its own privacy terms. You can learn more at:

https://policies.google.com/privacy

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to support essential website features, shopping functionality, analytics, and advertising measurement.

These may include:

Essential Cookies: Required for website operation, shopping carts, checkout, security, and related functions.

Analytics Cookies: Help us understand website traffic and improve the visitor experience.

Advertising Cookies: May be used to measure advertising effectiveness and support advertising-related features.

Our website provides a cookie consent interface through Squarespace. Where required, we request consent for non-essential cookies and respect the choices made through our configured consent controls.

You may also manage or block cookies through your browser settings. Disabling certain cookies may affect some website functionality.

6. How We Share Information

We do not share customer information for unrelated purposes without an appropriate legal basis.

We may disclose information to trusted service providers where reasonably necessary to operate our business, including:

  • Squarespace: Website hosting, online store functionality, forms, and order management

  • Squarespace Payments and its partners: Payment processing, transaction management, and fraud prevention

  • Google: Website analytics, advertising measurement, and Google Ads lead form services

  • Delivery or fulfillment providers: Information needed to complete an order or delivery, where applicable

  • Professional service providers: Accounting, legal, or other necessary business services

These parties may process information under their own applicable privacy policies and contractual obligations.

We may also disclose information where required or permitted by law, including to comply with legal obligations or respond to lawful requests.

7. Marketing Communications

Frilly may offer optional promotional emails, newsletters, special offers, and updates in the future.

Where required by law, we will obtain appropriate consent before sending commercial electronic messages.

Signing up for promotional communications is optional. Providing an email address to place an order or request a quote does not automatically mean you have agreed to receive promotional emails.

When we send marketing emails, we will provide an appropriate unsubscribe mechanism so recipients can withdraw their consent.

Unsubscribing from marketing does not prevent us from sending necessary order confirmations, customer service responses, or other transactional communications.

8. Information Storage and International Processing

We use third-party services, including Squarespace, its payment-processing partners, and Google, to operate our website and business.

Personal information may be processed or stored on servers located outside Canada, including in the United States or other jurisdictions where our service providers operate.

Information processed outside Canada may be subject to the laws of those jurisdictions, including lawful access requests by government authorities.

We remain responsible for taking reasonable steps to protect personal information entrusted to us and for using service providers appropriate to our business needs.

9. Information Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, including:

  • Completing orders and customer service activities

  • Managing business records

  • Meeting tax, accounting, and other legal requirements

  • Resolving disputes and addressing legitimate business needs

When information is no longer reasonably required, we take appropriate steps to delete, securely dispose of, or anonymize it, subject to applicable legal requirements and our service providers' retention practices.

10. Security

We take reasonable administrative, technical, and organizational precautions to protect personal information against unauthorized access, use, disclosure, loss, or alteration.

Our website and payment services are operated using established third-party platforms with their own security controls.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

11. Your Privacy Rights

Subject to applicable law, you may request to:

  • Access personal information we hold about you

  • Correct inaccurate or incomplete information

  • Withdraw consent for certain uses of your information

  • Request deletion of information that we are no longer required to retain

  • Ask questions or raise concerns about our privacy practices

Withdrawal of consent may affect our ability to provide certain services, and we may need to retain some information to meet legal or legitimate business obligations.

To make a request, contact us at Lana@frilly.ca.

We may ask for reasonable verification of identity before providing access to personal information. We will respond in accordance with applicable privacy laws.

If your privacy concern is not satisfactorily resolved, you may contact the Office of the Privacy Commissioner of Canada at https://www.priv.gc.ca.

12. Children's Privacy

Our website is intended primarily for customers purchasing or inquiring about our products and services.

We do not knowingly seek to collect personal information directly from children without appropriate authorization. If you believe a child has provided us with personal information inappropriately, please contact us.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, services, or applicable legal requirements.

Updated versions will be published on this page with a revised effective date. Where legally required, we will provide additional notice or obtain consent for material changes.

14. Contact Us

For questions about this Privacy Policy, requests to access or correct personal information, or other privacy-related concerns, please contact:

Privacy Officer — Frilly

Ontario, Canada

Email: Lana@frilly.ca

Website: https://frilly.ca

Mailing Address: [Add Frilly's business mailing address before publishing]